I use tools like Google Analytics, Moz and SEMrush to navigate, monitor and inform everything I do from a content perspective, including:
I use analytics strategies such as:
I pay attention to what’s converting, whether it’s a download, a watched video, a phone call, appointment or event registration.
I leave the technical SEO to the web developers but I can talk some tech when it comes to page performance and what might need to be addressed on the front or back end.
Having worked for a number of years for a large hospital health organization with many thousands of web pages, I enjoyed previously built brand awareness and the privilege of pre-established, off-page SEO. One area I’ve kept an eye on, however, is toxic backlinks, using the Google Disavow Toxic Backlinks to address this.