I’ve had some pretty great wins when it comes to strategic content, thanks to keyword research and analysis, content review and auditing, analytics monitoring and reporting. Having worked for a cumulative 8+ years in health care, I’m attuned to Accessibility issues and have basic familiarity with Web Content Accessibility Guidelines. I’ve worked closely with web designers and developers to address content issues such as color contrast, alt image tagging, and how screen readers follow content flow on mobile. My experience on multiple web and UX teams has included participating in usability testing, user experience testing, and applying user workgroup feedback to web content strategy and development.
Information architecture: Creating content pillars and topic clusters
What I’m really jazzed about these days is content pillars of the HubSpot variety, and bringing this fresh, proactive, totally-makes-sense way of thinking and doing things, to businesses that crank out tons of content that grows unwieldier by the minute.
MediaMark Music | MediaMark Spotlight
Digital marketing firm sonic branding division
Opioids Addiction | Main Line Health
Consumer-facing health condition content for hospital health system